CRM & Loyalty Analyst

Job Number: 15151

Position Title: CRM & Loyalty Analyst

External Description:

The Analyst, CRM and Loyalty collaborates in the development, execution and evaluation of marketing plans to meet customer retention, sales and profitability goals. In this position you will draw upon your quantitative and problem solving skills to interpret data, develop hypothesis and make actionable recommendations for program improvement. Additionally, your strong project management skills will enable you to successfully drive time-sensitive marketing campaigns, coordinate external vendors and internal stakeholders and communicate results to senior management. As the successful candidate you will be self-motivated, willing to take on projects with increasing levels of complexity and possessing a proven ability to manage cross-functional deliverables and processes.

What We Offer:

• Growth! Here at Talbots our goal is to give you the tools to grow beyond this position and into the next. 
• Condensed Work Week! If we have no work obligations, our Life-Work balance approach allows for us to start our weekend at 1pm on Fridays.
• Complete Benefit Package! Our benefits kick off the first day of the month after your start date! Discover more about our full benefits package here. We have competitive time off, including paid time to volunteer within the community.
• Merchandise Discounts! 50% off Talbots and our Haven Well Within brand as well as local business discounts (where applicable)!

What You’ll Do:
• Work with Sr. Manager, CRM and Loyalty to develop omni-channel marketing campaigns targeted to purposefully steer customer behavior. Efforts will results in increased customer loyalty, retention and overall profitability. Work at both the strategic/conceptual level and tactical/implementation level.
• Track and report customer segment performance and established KPIs
• Support a culture of fail cheaply, learn often and succeed quickly. Actively participate in hypothesis testing including test design, implementation and analysis.
• Participate in the advancement of targeting techniques and CRM strategies to strengthen relationships with our customers.
• Partner with Circulation, E-Commerce, Brand Marketing, Merchandising and Creative groups to ensure cohesive execution of the CRM marketing strategy.
• Proactively communicate your performance against goals and regularly meet with management to discuss career path and objectives.
• Cultivate strong working relationships with internal marketing, production, email, digital, IT, store and customer service partners
• Responsible for development and partial oversight of multi-million dollar budget
• Maintain working knowledge of competitive landscape – share findings/make program enhancement recommendations

Who You Are:
• College Degree
• 3+ years direct marketing or consulting experience – CRM experience a plus
• Strong verbal and written communication skills
• Strong quantitative, analytical and problem solving skills
• Ability to thrive in fast-paced environment and juggle multiple projects simultaneously
• Retail experience/passion a plus

 

City:

State:

Community / Marketing Title: CRM & Loyalty Analyst

Company Profile:

Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, the company is known for modern classic style that's both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and  can enhance an already thriving culture.  With a commitment to offer modern classic style for every body type, through a  full range of sizes, inclusive to every woman in your life.

EEO Employer Verbiage:

Talbots is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to race, sex, national origin, color, age, disability, veteran status, pregnancy, sexual orientation, religion, or any other category protected by applicable law. Talbots is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process please contact recruiting@talbots.com. Talbots will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business.

PositionType_Description: Full Time

Location_formattedLocationLong: Hingham, Massachusetts US