Associate Digital Merchant

Location: Hingham, Massachusetts US

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Job Number: 6358

Position Title: Assoc Online Merch

External Description:

Basic Purpose:

 

The Associate Digital Merchant is responsible for collaborating with the Director on the pre-season digital strategy and in-season execution and curation of the website. This position manages gallery ranking and color features based on both aesthetic and business needs, conducts analysis of selling trends to maximize the customer experience, and leads collaborative cross functional partnerships with the Merchandising and Ecommerce teams.

 

Principal Accountabilities:

 

Pre-Season

  • Assist Director in planning content for email, homepage, and other digital experiences using merchandising strategies, historical results, and current business trend to guide decision-making
  • Act as merchandising liaison for all digital teams including Art, Copy, Social, and Online Marketing
  • Partner with web studio to plan into and select detail/editorial shots for lead thumbnails
  • Work with the Ecommerce team to strategize navigation, category structure, custom pages and overall merchandising of the site prior to collection launches
  • Suggest opening/closing of folders based on seasonality, analytics and marketing strategy
  • Provide teams with Top 30 product information and merchandising priorities to support marketing efforts
  • Approve all web assets and emails prior to launch for merchandise and copy accuracy

 

 

In Season

  • Rank product for all categories and specialty folders, utilizing business strategies, top investments, and email features to drive curation
  • Proof product on site for brand moment launches to ensure accuracy and work with Ecommerce team to resolve issues quickly
  • Act as the main touchpoint for Merchandising to manage their callouts on website product issues
  • Review weekly conversion reports and work with Ecommerce team to maximize product selling through placement and navigation
  • Work with cross functional teams to adjust email and homepage content based on product selling, inventory levels, and promotional changes as needed
  • Support OLM team with promotional product suggestions for Paid and Organic social newsfeeds
  • Monitor competition for inspiration on email, digital content, and website features go forward

 

 

Internal and External Relationships:

 

Internal:

  • Merchandising
  • Creative
  • Marketing
  • E-commerce
  • Visual Merchandising & Web Studio

 

External:

  • N/A

 

City:

State:

Community / Marketing Title: Associate Digital Merchant

Company Profile:

Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, the company is known for modern classic style that's both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and  can enhance an already thriving culture.  With a commitment to offer modern classic style for every body type, through a  full range of sizes, inclusive to every woman in your life.

EEO Employer Verbiage:

Talbots is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to race, sex, national origin, color, age, disability, veteran status, pregnancy, sexual orientation, religion, or any other category protected by applicable law. Talbots is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process please contact recruiting@talbots.com. Talbots will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business.

PositionType_Description: Full Time

Location_formattedLocationLong: Hingham, Massachusetts US

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