SEO Analyst

Job Number: 3008

Position Title: SEO Analyst

External Description:

Basic Purpose:

The SEO Analyst will work to develop, implement, and manage the SEO campaign for Talbots.

Principal Accountabilities:

• Keyword research to support product naming and content creation
• Meta data creation and implementation
• Competitive analysis 
• Redirect strategies and implementation
• Site relaunch recommendations, implementation and QA
• Technical site audits
• Technical trouble shooting (canonical tags, product feed issues, etc.)
• Work with the paid search team to align search strategies
• Keep up to date with search industry updates and trends 
• Manage vendor relationships to support SEO

Education/Experience/Knowledge:

• BS or BA Degree required; preferably in Business, Marketing or a related field
• 3-5 years of relevant SEO experience required
• Experience with Google Analytics, Google Search Console, Google AdWords, Adobe Analytics, DeepCrawl, Conductor
• Experience with large site migrations is a plus
• Technically proficient, experience working directly with developers on projects
• Expertise working with, analyzing, and interpreting data
• High attention to detail and superior time management
• Ability to manage multiple projects and prioritize appropriately
• Excellent communications skills, particularly written
• Prior retail E-Commerce experience a plus
• Prior experience with Sales Force Commerce Cloud a plus

City:

State:

Community / Marketing Title: SEO Analyst

Company Profile:

Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, the company is known for modern classic style that's both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and  can enhance an already thriving culture.  With a commitment to offer modern classic style for every body type, through a  full range of sizes, inclusive to every woman in your life.

EEO Employer Verbiage:

Talbots is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to race, sex, national origin, color, age, disability, veteran status, pregnancy, sexual orientation, religion, or any other category protected by applicable law. Talbots is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process please contact recruiting@talbots.com. Talbots will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business.

PositionType_Description: Full Time

Location_formattedLocationLong: Hingham, Massachusetts US