Online Marketing Analyst

Job Number: 9273

Position Title: Online Marketing Analyst

External Description:

                                           

Basic Purpose:  

 

This role will be primarily responsible for managing our paid social, affiliate and display channels under the guidance of the Sr. Online Marketing Analyst on the Online Marketing team. They will manage and optimize all the core levers of the display, paid social and affiliate channels including campaign set up, partner management, bid and budget optimizations, creative development and trafficking, as well as performance analysis. This person will also be responsible for aligning campaign efforts with other internal teams and ensuring campaigns are set up with proper promotional messaging, as well as meeting performance objectives and benchmarks.

 

Principal Accountabilities:  

 

• Manage and optimize all the core levers of the display, paid social and affiliate channels including campaign set up, partner management, bid and budget optimizations, creative development and trafficking, as well as performance analysis
• Oversee Display program, managing retargeting and prospecting partners, ensuring ads are traffic properly, campaign dates and budgets are correct and creative assets are updated and sent to right partners
• Develop an understanding of our Affiliate program, work closely with affiliate partner to review performance, manage affiliate network, book placements and optimize program/commissions based on results
• Assist with Paid Social program across various paid social partners, managing budget, optimizing bids, developing creative, trafficking ads and analysing results, as well as aligning with brand team on social initiatives
• Helps build and manage digital audiences across partners for new and existing customers
• Build and manage relationships with digital partners to keep with latest offerings, gain competitive and industry insights and ensure campaign success

• Help with testing new channels, partners and audience segments for paid ad placement (e.g. Connected TV, Audio, Voice, etc)
• Knowledge of key digital KPI’s (e.g. ROAS, CPA, CPC, CPM, etc…) and the process of pulling data from various ad platforms, third party tools and Adobe to gather and align data for analysis and insights
• Works with internal Analytics, CRM, Marketing and Creative teams to align efforts, manage resources and provide online marketing insights
• Basic understanding of the current digital landscape, emerging trends, top partners and synergies between channels

 

Internal and External Relationships:

 

Internal:

• Creative, Project Management, Brand Marketing, Retail, Web Merch, Analytics, CRM

External:

• Various Display, Paid Social, Affiliate and third-party digital marketing partners

 

Number of Direct Reports and Titles:

 

None

 

 

Education/Experience/Knowledge:

• Bachelor’s degree required; preferably in economics, business marketing, or a related field
• 1-2 years in a online marketing role
• Strong computer skills (proficiency in Excel is required)
• Experience working with, analyzing, and interpreting data either in an academic setting or a related job function
• Creative skills and ability to write compelling search engine copy
• High attention to detail and superior time management
• Ability to manage multiple tasks and prioritize appropriately
• Excellent communication skills, particularly written
• Prior retail experience a plus

 

 

 

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job.  They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel assigned to this job.

City:

State:

Community / Marketing Title: Online Marketing Analyst

Company Profile:

Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, the company is known for modern classic style that's both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and  can enhance an already thriving culture.  With a commitment to offer modern classic style for every body type, through a  full range of sizes, inclusive to every woman in your life.

EEO Employer Verbiage:

Talbots is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to race, sex, national origin, color, age, disability, veteran status, pregnancy, sexual orientation, religion, or any other category protected by applicable law. Talbots is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process please contact recruiting@talbots.com. Talbots will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business.

PositionType_Description: Full Time

Location_formattedLocationLong: Hingham, Massachusetts US