Online Marketing Coordinator

Job Number: 9274

Position Title: Online Marketing Coordinator

External Description:

Basic Purpose:  

 This position supports the development and implementation of omni-channel online marketing programs across all channels. The Coordinator assists our online marketing analyst in the everyday maintenance of marketing programs for search, display, affiliate, refer a friend, paid social, and product listing ads that drive profitable sales among our target customer.  The Coordinator is an entry level role that will provide the opportunity to learn foundational online marketing strategies, tactics and executions, as well as develop a better understanding of the retail business overall.

Principal Accountabilities:  

• Assist the Online Marketing Analysts in executing and trafficking online marketing programs across paid search, display, affiliate, paid social and product listing ads
• Conduct keyword research to help identify areas of opportunity to grow and refine the paid search program
• Traffic ads across display, paid social and affiliate marketing to ensure targeting and reporting parameters align with campaign efforts
• Q/A product feeds and online ads to ensure data in ads match the website
• Compile campaign performance and delivery data for all channels to help generate reports, insights and optimizations
• Monitor performance daily & weekly and optimize as necessary & report back to appropriate teams
• Review of creative materials to make sure they meet requirements and best practice
• Coordinate cross-functionally (visual, creative, production, direct marketing, public relations, ecommerce, store ops, customer service etc.) to ensure that project is executable and align across-channels
• Assist in updating budgets, bids and targeting settings across channels to ensure goals are reached and maximize performance
• Perform ad-hoc analysis across channels to identify challenges and opportunities to help find efficiencies and drive results
• Help manage invoicing process in partnership with the finance and accounting department

 

 

 

 

Internal and External Relationships:

 

Internal: Creative, Brand Marketing, Analytics

 

External: Multiple Online Marketing Vendors

 

Number of Direct Reports and Titles:

 

None

                                

 Education/Experience/Knowledge:

• College degree
• 0-1 years of eCommerce/online marketing experience
• Ability to think strategically, conceptually, and creatively
• Strong verbal and written communication skills
• Strong analytics skills, ability to manage budgets and analysis
• Ability to juggle numerous projects at the same time
• Detail oriented
• Background in digital display & media planning
• Experience in online marketing channels (i.e. Affiliate, Feeds, Paid Social)
• Can work successfully cross-functionally
• Experience working with digital marketing tools
• Experience interacting with external account representatives

 

 

 

 

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job.  They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel assigned to this job.

 

City:

State:

Community / Marketing Title: Online Marketing Coordinator

Company Profile:

Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, the company is known for modern classic style that's both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and  can enhance an already thriving culture.  With a commitment to offer modern classic style for every body type, through a  full range of sizes, inclusive to every woman in your life.

EEO Employer Verbiage:

Talbots is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to race, sex, national origin, color, age, disability, veteran status, pregnancy, sexual orientation, religion, or any other category protected by applicable law. Talbots is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process please contact recruiting@talbots.com. Talbots will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business.

PositionType_Description: Full Time

Location_formattedLocationLong: Hingham, Massachusetts US