Digital Copywriter

Job Number: 3084

Position Title: Digital Copywriter

External Description:

Basic Purpose: 

 

Talbots is a strong retail brand with an established voice and a large, loyal customer base. We're the leader in modern classic style for women across multiple generations. But we're always looking to attract new customers, and we have aggressive goals for digital growth in key demographics and core product categories.

 

Have a passion for communications? Love marketing? Actually read ads? If you often find yourself proofreading packaging, browsing fashion blogs, and checking out influencers' outfits on Instagram, then read on ...

 

We're seeking a wordsmith hungry for more experience and success. Someone with ideas for storytelling, who can understand the difference between a good idea for a particular piece, and a good idea to save for later. A true team player who isn't just willing to listen and continue learning – but is thrilled to do so and may teach us a few things as well. The Digital Copy Team, as part of the overall Copy Team and the Creative Department, needs a creative thinker who can respond quickly to changing priorities, take direction from multiple stakeholders, and write accurate, compelling copy in time for daily deadlines.

 

Oh, and have some fun! No, seriously. It's a pleasure to work here, and teamwork is everything.

 

Principal Accountabilities:  

 

• Create compelling copy that's on-brand and on-strategy for Talbots digital channels (email, website, social media, affiliate banners, and more)
• Consistently offer innovate ways to evolve the above while keeping with the brand's voice and tone (not every clever phrase or cultural reference is right for Talbots)
• Collaborate – really collaborate – with the Sr. Digital Copy Manager, art directors, merchants, project managers, and key stakeholders in making every piece creative, accurate, and effective
• Establish solid relationships with (and seek information from) teammates and stakeholders to work efficiently, develop product knowledge, and solve problems as a team with the customer in mind
• Work on scheduled projects with the ability to switch gears at a moment's notice to meet business needs

 

Internal and External Relationships:

 

Internal:

• Copy Team
• Art Team
• Digital Marketing Team
• Project Management Team
• Merchant Team
• Developer Team

 

External:

• N/A

   

Education/Experience/Knowledge:

• Bachelor’s degree in advertising, marketing, journalism, English, or related field
• 3-5 years copywriting experience in advertising, direct marketing, promotion, publishing, or related field
• Background in retail a plus
• Has a portfolio of creative work demonstrating a focus on digital strategy and execution, or short- and long-form content in other areas (a link or pdf samples preferred)
• Understands the way a brand voice works in different channels, and how to adjust for varying strategies
• Proven ability to write with purpose, infusing copy with emotion
• Skilled in ideation, attention to detail, and written and verbal communications, with a passion for words that may border on obsession
• Is able to move quickly and comfortably between multiple projects and schedules
• Loves teamwork, listening, interpreting feedback, learning, participating, and inspiring customers

 

City:

State:

Community / Marketing Title: Digital Copywriter

Company Profile:

Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, the company is known for modern classic style that's both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and  can enhance an already thriving culture.  With a commitment to offer modern classic style for every body type, through a  full range of sizes, inclusive to every woman in your life.

EEO Employer Verbiage:

Talbots is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to race, sex, national origin, color, age, disability, veteran status, pregnancy, sexual orientation, religion, or any other category protected by applicable law. Talbots is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process please contact recruiting@talbots.com. Talbots will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business.

PositionType_Description: Full Time

Location_formattedLocationLong: Hingham, Massachusetts US