Digital Copywriter

Job Number: 9288

Position Title: Digital Copywriter

External Description:

Basic Purpose: 

 

As the leader in modern classic style for women across multiple generations, Talbots is a strong retail brand with an established voice and a large, loyal customer base. But we're always looking to attract new customers, and we have aggressive goals for digital growth in key demographics and core product categories.

 

If you often find yourself coming up with witty taglines, proofreading packaging, browsing fashion blogs and checking out influencers' outfits on Instagram, this role is for you.

 

We're seeking a writer hungry for more experience to have an impact on Talbots’ digital expression. Someone who loves storytelling, is passionate about the latest social media trends and knows the difference between an en-dash and an em-dash. The Digital Copy Team (part of the overall Copy Team and Creative Marketing Department) needs a creative thinker who can respond quickly to changing priorities, take direction from multiple stakeholders and write accurate, compelling copy in time for daily deadlines.

 

And, of course, have fun. Our motto is: If you don’t have fun writing it, they won’t have fun reading it.

 

Principal Accountabilities: 

 

• Create copy that's on-brand and on-strategy for Talbots digital channels (website, Instagram, Facebook, affiliate banners)
• Consistently offer innovative ways to evolve the channels above while keeping with the brand's voice and tone (not every clever phrase or cultural reference is right for Talbots)
• Collaborate with the Sr. Digital Copy Manager, art directors, merchants, project managers and key stakeholders in making every piece effective, compelling, accurate and customer-centric
• Work on scheduled projects with the ability to switch gears at a moment's notice to meet business needs

 

Internal and External Relationships:

 

Internal:

• Copy Team
• Art Team
• Digital Marketing Team
• Project Management Team
• Merchant Team
• Developer Team

 

External:

• N/A

 

Number of Direct Reports and Titles:

 

0 (individual contributor position: Digital Copywriter)

 

 

Education/Experience/Knowledge:

• Bachelor’s degree in advertising, marketing, journalism, English or related field
• 3-5 years copywriting experience in advertising, direct marketing, promotion, publishing or related field
• Background in retail a plus
• Has a portfolio of creative work demonstrating a focus on digital strategy and execution, or short- and long-form content in other areas (a link or pdf samples preferred)
• Understands how to adjust a brand voice for different channels and strategies
• Proven ability to write with purpose, infusing copy with emotion
• Skilled in ideation, attention to detail, and written and verbal communications, with a passion for words that may border on obsession
• Is able to move quickly and comfortably between multiple projects and schedules

 

 

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job.  They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel assigned to this job.

City:

State:

Community / Marketing Title: Digital Copywriter

Company Profile:

Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, the company is known for modern classic style that's both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and  can enhance an already thriving culture.  With a commitment to offer modern classic style for every body type, through a  full range of sizes, inclusive to every woman in your life.

EEO Employer Verbiage:

Talbots is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to race, sex, national origin, color, age, disability, veteran status, pregnancy, sexual orientation, religion, or any other category protected by applicable law. Talbots is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process please contact recruiting@talbots.com. Talbots will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business.

PositionType_Description: Full Time

Location_formattedLocationLong: Hingham, Massachusetts US