Sr. Analyst Customer Analytics

Job Number: 8746

Position Title: Sr Customer Analytics Analyst

External Description:

The role: 

 

The (Sr.) Analyst, Customer Analytics is responsible for delivering quantitative analysis of customer behavior as well as actionable recommendations to drive companywide business initiatives. In this position you will partner with business leaders to answer key questions by developing the appropriate quantitative approach, applying statistical measures and analyses, and presenting findings and recommendations. A successful candidate is self-motivated, capable of taking on projects with increasing levels of complexity,and possesses a strong quantitative background.

 

 

Principal Accountabilities:

• Leverage your analytics expertise to develop Talbots’ understanding of customer behavior and incentives, answering key questions and supporting business decision making for key marketing, merchandising, loyalty, and store initiatives.
• Work closely with business partners to deliver actionable customer insights derived from quantitative analysis to drive omni-channel customer retention, reactivation, and acquisition strategies.
• Create customer lifetime value (CLV) and subsequent value (SVA) models to optimize return-on-investment (ROI) of marketing investments. Inputs may include acquisition channel, order channel, historical transactions, customer attributes, and external data.
• Create store action (open, close, relocate) and trade area models to uncover omni-channel and customer focused insights and reporting
• Be the subject matter expertise (SME) for advanced test design and evaluation – including power sampling techniques and determining statistical significance (chi-square, t-test, ANOVA, correlation, etc).

 

 

Internal and External Relationships:

 

Internal:         CRM, Marketing, Brand, E-Commerce, Email, Stores, Loyalty, OLM, and Real
Estate

 

External:        Database, Modeling, Analytics, and Software Vendors

 

 

 

Education/Experience/Knowledge:

• Bachelors degree in applied math, statistics, engineering, economics, computer science (or similar) or 4+ years of relevant work experience. Advanced degree preferred.
• Proficiency in query language such as SQL or equivalent.
• Proficiency in statistical software such as SAS, R, or equivalent.
• Proficiency with MS office suite from an analysis data standpoint (advanced excel, pivot tables, etc.)
• Experience with data wrangling tools and techniques such as imputation, fuzzy matching, or others.
• Experience with statistical significance techniques such as t-test, ANOVA, correlation, or others.
• Experience with data visualization platforms such as Tableau or Power BI
• Experience using basic statistical techniques such as multiple (non)linear regression, survival analysis, clustering, decision trees, event based modeling, or others.
• Strong quantitative, analytical, and problem solving skills.
• Ability to manage multiple projects and deliver against aggressive deadlines.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job.  They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel assigned to this job.

 

City:

State:

Community / Marketing Title: Sr. Analyst Customer Analytics

Company Profile:

Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, the company is known for modern classic style that's both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and  can enhance an already thriving culture.  With a commitment to offer modern classic style for every body type, through a  full range of sizes, inclusive to every woman in your life.

EEO Employer Verbiage:

Talbots is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to race, sex, national origin, color, age, disability, veteran status, pregnancy, sexual orientation, religion, or any other category protected by applicable law. Talbots is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process please contact recruiting@talbots.com. Talbots will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business.

PositionType_Description: Full Time

Location_formattedLocationLong: Hingham, Massachusetts US